Cookie Policy

Cookies are tiny text files stored on your computer when you visit certain web pages. At we use cookies to remember useful information which allows certain functionality to work, such as product page filtering and book and eye test online.

To book an eye test online or to filter product catalogue views, you need to have cookies enabled. If you don’t wish to enable cookies, you’ll still be able to browse the site and use it for research purposes.

Please note that cookies can’t harm your computer. We don’t store personally identifiable information such as credit card details, name/address or DOB in cookies we create, but we do use encrypted information gathered from them to help improve your experience of our website.

We have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to be used for marketing-purposes – in other words to show you different products and services based on what you appear to be interested in. If you would like to opt out, please go to the Network Advertising Initiative website (opens in a new window – please note we are not responsible for the content of external websites).

We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website. We know you'd expect nothing less from us, and please be assured that we're working on a number of other privacy and cookie-related improvements to the website.

The website has a variety of useful features and tools, and to make best use of them your computer, tablet or mobile device will need to accept cookies. We can only provide you with certain features by using cookies, for example, to place orders (contact lenses or reserve & collect orders) on our website, it’s necessary to use cookies to remember your basket and promotions.

Our cookies don’t store sensitive information such as your name, address, date of birth or payment details: they simply hold the ‘key’ that, once you’re signed in, is associated with this information. However, if you would prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.

Below is a list of the cookies that may be stored on your computer when visiting From time to time we may make changes to this list as we introduce or remove functionality from our website.

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These cookies show us how you found our website and which website you came from. It also allows us to reward some external websites for directing you to us.

Myvision_user , myvision_pass, my_account_tryon

When you log into My Account these cookies enable us to temporarily remember your username, and the fact that you have logged into My Account, so you don’t have to keep logging in during your visit.


We occasionally use AB (split testing) to compare the success of one version of a page compared to another. A cookie is stored to determine which version of the page you saw.


Used for a real time diary appointments, this cookie is used to track when an original appointment is changed or cancelled.


Temporarily stores a shortlist of recent products you have viewed on our website.

brand_type_designer, brand_type_exclusive, noclear, deep_link, • glasses-menuproduct-search-brand, glasses-menuproduct-search-brand_type, glasses-menuproduct-search-frame_shape_grouped, sunglasses-menuproduct-search-frame_shape, sunglasses-menuproduct-search-polarised_lenses, sunglasses-menuproduct-search-brand, sunglasses-menuproduct-search-brand_type

Allows us to remember information about your search selections when browing our glasses, sunglasses and contact lens catalogues, ensuring we return the correct filters and search results.

storeResultsPerPage , sort-dir , sort-limit , sort-sort , sort-page, currentSection

These cookies assist our website with displaying products and store results, and remembering if you choose to see more/less products in one view.

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Collecting website statistics helps us understand website traffic and visitor activity. This provides us with information about how our site is being used and any errors, so we can make suitable improvements.


Our website management system uses a number of cookies to make sure that pages load quickly and correctly for each visitor whether guests or registered users. Cookies are also used to ensure that each visit remains secure and that users are logged out after a period of inactivity.

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You may see a pop-up welcome message when you first the site. This stores a cookie so that your computer knows that you've seen the message and not to show it again. 'share' tools

If you take the opportunity to 'share' content with friends through social networks – such as Facebook and Twitter - you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Further information about cookies

If you'd like to learn more about cookies in general and how to manage them, visit (opens in a new window - please note that we can't be responsible for the content of external websites).

When you visit you may notice some cookies that aren't related to Vision Express. If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Some of the business partners that may set cookies on include:

Audience Science Google Mediaplex

Sometimes we'll advertise on 3rd party websites. Cookies from these sites are used to help us and our advertisers see which advertisements you click on and interact with. Each advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.

All of these 3rd party websites are part of the Network Advertising Initiative, which facilitates an opt-out list :

Other 3rd Party Platforms

From time to time, we'll use other platforms to advertise Vision Express. If you're sent here from one of these adverts, we'll also use cookies to help us find out how you reached us. Each platform uses its own tracking cookies and the data taken is not confidential or interchangeable.

Last updated: May 2018