We may place small text files called ‘cookies’ on your device when you visit our website. These files do not contain personal data, but they do contain a personal identifier allowing us to associate your personal data with a certain device. Cookies are NOT viruses, any kind of malware, programs or applications. Cookies can't see the files on your device.
Cookies serve several useful purposes for you, including:
- Granting you access to restricted content.
- Tailoring our website’s functionality to you personally by letting us remember your preferences, location or device type.
- Improving how our website performs.
- Improving your experience and allowing our website to recognise you when you return.
- Allowing us to customise our website to your interests.
- Understanding who our audience is so that we can provide content most relevant to you.
- Allowing third parties to provide services to our website.
- Helping us deliver interest-based advertising where appropriate in compliance with the applicable laws.
We are committed to respecting your privacy and correctly protecting and managing any personal information you share with us. We try our best to make sure we are honest and clear about your privacy when using our website. For further information on our privacy and security policy please click here.
Updates to this policy
We may occasionally make changes to this policy. When we make material changes to this policy, we will provide you with a prominent notice on our website or send you an email. We may notify you in advance.
You can change your cookie preferences at any time. At the top of our web page, you can click on ‘Cookies Settings’. You can then adjust the available sliders to ‘On’ or ‘Off’ for each type of Cookie, then click ‘Save and close’. You may need to refresh your page for your settings to take effect.
Your internet browser generally accepts cookies automatically, but you can often change this setting to stop accepting them. You can also delete cookies manually.
Deleting or no longer accepting cookies may prevent you from accessing certain aspects of our website where cookies are necessary or because the website forgot your preferences.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers by clicking on the link below:
Types of cookies that we use
We use different types of cookies on our website. Some of these cookies are placed by us, while others are placed by our third-party plug-ins, suppliers or advertisers. These cookies may be deleted from your device at different times, such as at the end of your browsing session (when you leave the website) or after a pre-set amount of time, or they may persist on your device until you delete them.
We use the following types of cookies on our website:
Essential cookies – these are cookies that allow our website to perform its essential functions. Without these cookies, some parts of our websites would stop working.
Performance cookies – these are cookies that monitor how our website is performing, and how you interact with it. We use them to know how best to improve our website or services.
Functional cookies – these are cookies that remember who you are as a user of our website. We use them to remember any preferences you may have selected on our website, like saving your username and password or settings.
This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
This cookie is provided by Google Tag Manager, and is used to load other scripts and code into a page. It is located on the browser. Where it is used it is regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account. This cookie only retains information for a second.
This cookie is generated by Cloudflare. The _cfduid cookie helps Cloudflare detect malicious visitors to our Vision Express website and minimizes blocking legitimate users. It may be placed on the devices of our customers to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is necessary for supporting Cloudflare's security features. This cookie is a session cookie that lasts anywhere from several seconds up to 24 hours. This cookie is also used by OneTrust for hosting the Cookie Consent tool script. It is used to manage cookies on websites.
Without this cookie the website would not function as designed or expected.
This cookie is provided by Auth0, Auth0 is authentication and authorisation service, used to identify our customers. This cookie is related to the MyAccount login solution. It is security cookie that generates a unique random key. Without this cookie customers would have difficulty logging into their MyAccount, cookie lasts for 30 minutes.
optimizelyEndUserId, optimizelyDomainTestCookie, optimizelyRumLB, AWSELB, _gaexp
These cookies are set by the Optimizely website optimisation platform (Optimizely is a platform with allows Vision Express to use controlled experimentation to improve our website's experience for our customers). These Optimizely cookies allow us to test different versions of website pages to different users at the same time and to track how users navigate around our website. We use this information to test new features and make the website easier to use. These cookies last for 6 months.
_gat_UA-92443388-37, _gid, _ga, _gclxxxx, _gat_UA-145808401-2, _gat_xxxxxxxxxxxxxxxxxxxxxxxxxx
These cookies are set by Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies then we will not know that you have visited our site, and will not be able to monitor its performance.
_hjid, _hjIncludedInSample, _hjTLDTest, _hjCachedUserAttributes, _hjIncludedInSample
This cookie is set by Hot Jar, a web analytics and functionality and services provider. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample. These cookies allow Vision Express to count visits and traffic sources so we can measure and improve the performance and relevance of our site for our customers. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies then we will not know that you have visited our site and will not be able to monitor its performance.
Generated by the website, located on the browser - this cookie allows the product filtering on the website to function as expected. This cookie lasts for a session. Without this cookie the website would not function as designed or expected.
Generated by the website, located on the browser - this cookie tracks the number of product pages viewed the user views as they navigate through the website. This cookie lasts for a session. Later potentially used in combination of marketing pixel (e.g. FB) see below for third party tracking.
Generated by the website, located on the browser - this cookie is used to indicates that a user’s session on the website has started. This cookie lasts for a session, without this cookie the website would not function as designed or expected.
This cookie is generated by Cloudflare, and is located on the browser – Cloudflare provides security by protecting this website from malicious activity like DDoS attacks, malicious bots, and other nefarious intrusions. These cookies are used to identify trusted web traffic (filter bots). This cookie lasts for a session. Without this cookie the website would not function as designed or expected.
These cookies are provided by Auth0, Auth0 is authentication and authorisation service, used to identify our customers. This cookie is related to the MyAccount login solution. It is security cookie that generates a unique random key. Without this cookie customers would have difficulty logging into their MyAccount, cookie lasts for 30 minutes.
_tq_id.TV, _tv_uid, _tq_id.TV
This cookie is set by TVsquared. TVsquared is a platform measuring impressions, reach and outcomes for TV attribution. The main use of the cookies is to trace conversions back to the initial visit. A conversion can occur shortly after a TV ad, but there’s no knowing whether the user was already on the site when the ad was played. Identifying when the user first visited is a much better indicator of whether they could have been driven by TV, and this also applies for lagged conversions, so that we can attribute users who return to the site at a later time after an initial visit can also be attributed if they convert in a subsequent session. The data is anonymised, sessions and users are given randomised strings to identify them. The cookies are located on the user device.
These cookies are set by Quantcast, a digital advertising company. They provide website rankings, and the data they collect is also used for audience segmentation and targeted advertising.
Cookie lasts a year.
This cookie is set by Olapic Inc, Olapic is a platform to manage user generated social media content. This cookie is associated with a Olapic social images sharing widget. It tracks user actions for the purpose of enabling interaction with users of social media platforms. Cookie lasts for a month.
Security, site and product integrity
Advertising, recommendations, insights and measurement
Site features and services
Analytics and research
Doubleclick (owned by Google)
Vision Express uses DoubleClick (owned by Google) as its platform for buying advertising displayed on external online media. DoubleClick automates the ad buying process and secures ad space based on criteria specified by Vision Express. This means that Vision Express's external advertising will be personalised and thus be more engaging to the viewer. For example, advertisements about a topic in which the viewer has expressed an interest while browsing on Vision Express may be displayed in advertising to the viewer across the web.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies then we will not know that you have visited our site and will not be able to monitor its performance.
These cookies are set by The Trade Desk. Vision Express you the Trade Desk cookie to manage display, social, mobile, and video advertising campaigns.
The source of each cookie also varies. Some cookies are owned and created by Vision Express or our group of companies ('first-party' cookies), but others are supplied by independent companies ('third-party' cookies).
1. At the top right, click More and then Settings.
2. At the bottom, click Advanced.
3. Under 'Privacy and security', click Content settings.
4. Click Cookies. Next to 'Blocked,' turn on the switch.
1. Click on the More actions button on the toolbar, and select Settings.
2. Search for View advanced settings and click on it
3. Under Cookies section, select 'Don't block cookies'.
4. Restart Edge
1. Click the menu button and choose Preferences.
2. Select the Privacy & Security panel and go to the History section.
3. In the drop-down menu next to 'Firefox will', choose 'Use custom settings for history'.
4. Check 'Accept cookies from websites' to enable cookies.
5. Close the about:preferences page. Any changes you've made will automatically be saved.
1. Open Opera browser and go to Browser Settings.
2. In settings choose Privacy & security tab.
3. Scroll down to the Cookies section and choose checkbox 'Allow local data to be set (recommended)'
4. Restart Opera
1. Launch Safari and click the “Safari” menu icon in the top left-hand corner.
2. Click Preferences and select the Privacy tab from the top menu.
3. Next to the heading “Cookies and website data, make sure that 'Block all cookies' is unchecked.
On our site we have several sharing tools which allow you to share our content with your friends via social networks including Facebook and Twitter. When you do this, you may be sent cookies from these websites. As these are external sites, we cannot and do not control the setting of these cookies. We recommend you check the third-party websites for more information about their cookies and how to manage them.
This policy was last updated: August 2020.