Disruptive by design

Left half of image is a man in Oakley glasses riding a bicycle against a cityscape. Right half of image shows a pair of Oakley prescription glasses.
Mark Cavendish wearing Oakley glasses standing in front of shelves full of glasses.
A pair of thin, black Oakley glasses.
A pair of black Oakley glasses.
A pair for blue, Nanomatter Oakley glasses frames.