Changing perception
As there are around 14 million people in the UK failing to have regular eye tests, another key objective of the Vision Van is to raise awareness, highlighting how important tests can be to both healthy vision and overall wellbeing.
Throughout the year, we’ll also be taking the Vision Van on the road in support of several awareness campaigns, such as World Glaucoma Week, Macular Week, National Eye Health Week and Road Safety Week. Encouragingly, every time we back such initiatives, we get people coming in for tests who otherwise wouldn’t have had any eyecare at all.
