Throughout its seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion.
From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensable for cultural icons who don’t want to be seen - but definitely want to be noticed.
In 1929 The United States Air Force issued a commission for sunglasses that would perform under the extreme conditions faced by pilots. The revolutionary, winning design was a gold Aviator with G15 lenses. The Ray-Ban brand name was patented in 1937 and this is considered the birth of the brand.
The Aviator would be followed with more iconic models, including the launch of the Wayfarer in 1952 and the Clubmaster in 1986. The Aviator remains the No.1 best-selling sunglass today.