Carrera believes that passion is the fuel that drives us to move outside of our comfort zones. Passion makes us restless, curious and adventurous. It takes us to places we didn't know existed and gives us experiences we never expected. Passion takes us Out There.
In 1956 Wilhelm Anger decided to name his sport goggles company after the longest, fastest, most dangerous race in the world, the Carrera Panamericana. Because that was the future. That was forward thinking, that was… Out There! And it was that spirit and attitude that continue to push Carrera design and innovation to think forward. It is Carrera's point of view on their product and the passionate people who wear them.
"Out There" is much more than a tagline. It's a way of life, a mission and a point of view that runs throughout the entire brand. "Out There" is not a place, it is a state of mind.
With "Out There", Carrera begins the next step of its journey, championing people in pursuit of their passion and asking them a thought-provoking question: When was the last time you did something for the first time?
The New Carrera Eyewear collection highlights the authentic and distinctive personality of the brand and mixes traditional brand shapes with new styles and materials. Both design and performance continuously develop and improve, keeping the brand in line with the latest trends but remaining true to its own personality.