Emma Forbes and Gemma Sheppard, announced as the new faces of Vision Express

07/03/2013

Gemma and Emma, as SalutingStyle, are the new fashion presenters on the block with an impeccable knowledge of style, from catwalk to high street, and an empathetic and fun approach to helping all women look and feel great.

The collaboration between SalutingStyle and Vision Express will see the girls prove that glasses are a fantastic fashion accessory and advise how to get the most from wearing glasses to match your look. Emma says, "I have to admit I wasn't overjoyed when my latest eye test revealed I needed glasses. But Gemma has taught me that fashion can be great fun and is all about individual style. So rather than think "I need glasses because I am getting older", I am now delighted I have another way to accessorize. Frames are the new fashion!" Gemma adds, "I find it interesting that so many of us, and this includes my celebrity clients, spend ages putting together an outfit with the shoes and the bags and the jewellery and then wear their same-old glasses. Vision Express are unrivalled in their range of frames which means that whatever your budget, you can really simply change your whole look just by altering the glasses you wear."

The collaboration with SalutingStyle will involve the girls bringing their fashion expertise right to the heart of the Vision Express experience; Gemma and Emma will be hosting fashion shows at key Vision Express stores, offering customer advice on their frame choices and guiding staff on how to style for frames. Commenting on the new partnership, Vision Express Chief Executive Jonathan Lawson said, "In the UK we are renowned for having 'a pair and a spare'. However, with a range incorporating over 100 designer and exclusive brands in our portfolio, we have glasses on the high street for all seasons and every occasion."

About Vision Express, Vision Express has more than 325 stores nationwide and continues to maintain its position as one of the leading and most trusted opticians in the UK. Since its conception in 1989, Vision Express has gone from strength to strength, focusing on customer service in order to provide the best individual optical care and deliver the best service, the right product and great value.

Vision Express has a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £29. Nectar points are also available to collect on every purchase. Vision Express is proud to support The Childhood Eye Cancer Trust (CHECT) a UK wide charity for families and individuals affected by retinoblastoma. For more details visit: www.chect.org.uk

About SalutingStyle, Presenter Emma Forbes and Stylist Gemma Sheppard together are SalutingStyle, the new fashion presenters on the block. Emma is happy to admit that, "Gemma's style advice has literally changed my life; I now understand how to dress for me. It isn't about following fashion rules or dressing for a certain body shape, it is understanding what suits you and how to make that work every time you get dressed. "Like all women I have made fashion mistakes; whether that's because I have been running around after the kids, or bought an outfit in a panic or blindly followed a trend even though I didn't know how to really wear it. I was lucky I found Gemma to set me straight and now with SalutingStyle we are bringing Gemma's fashion knowledge, combined with my practical experience of having actually taken this advice, to everyone." Gemma is an international stylist with a portfolio that includes celebrity clients, private VIPs, national media and international brands, @SheppardStyle. Emma Forbes is one of the UK's most recognised personalities with a career spanning over two decades presenting on national TV and radio. Emma is the founder and editor of lifestyle site www.EmmaForbes.com. @EmmaForbes

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Tags: Gemma Sheppard, Emma Forbes, Vision Express, designer brands, glasses, Saluting style, frames are the new fashion, fashion

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