Retinoblastoma Awareness Week runs from 8 to 14 May 2011. To help promote the week Vision Express is backing a campaign run by The Childhood Eye Cancer Trust (CHECT) to educate parents about the cancer and its symptoms.
CHECT member Katy Bishop is leading the campaign to have information on retinoblastoma (Rb) included in NHS publications: the Birth to Five handbook and the Personal Child Health Record book.
Vision Express Head of Brand Marketing, Sally Polak said: "We fully support Katy and CHECT in their campaign to have this valuable, yet unknown information on retinoblastoma included in key NHS publications."
"It is essential that children have regular eye tests as part of their overall health routine, but more importantly to catch conditions such as Retinoblastoma at an early stage. The sooner this condition is diagnosed, the sooner treatment can begin and the higher the likelihood that that child will retain their vision. Eye tests are funded by the NHS so there isn't a cost to parents, so there really is no excuse."
The Childhood Eye Cancer Trust Chief Executive Joy Felgate said: "We are wholeheartedly backing Katy's campaign because retinoblastoma is a treatable cancer but is often diagnosed too late to save a child's eye.
"This is mainly because parents didn't have the information which could have led them to seek help earlier."
"The NHS has a duty to ensure parents are informed about the importance of eye health and we hope this campaign succeeds in achieving this."
To help support the CHECT campaign in aid of Retinoblastoma Awareness Week, please visit the CHECT website and follow the links to the campaign page.
Alternatively, drop in to your local Vision Express store for a complimentary minor repairs service for your eyewear in return for a small donation to CHECT, or of course to book that all important eye test for you or your children.
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