03/10/2008
VISION EXPRESS LAUNCHES ROSE-TINTING SERVICE FOR GLASSES
After weeks of gloomy economic news, and in an effort to help the nation look on the bright side of life, Vision Express, the leading national chain of opticians, is offering its customers a rose-tinting service for their glasses from today.
Tinting can be applied to existing uncoated lenses in good condition or to new lenses bought from Vision Express stores.
“We’ve had weeks now of unsettling and worrying news,” said Bryan Magrath, CEO of Vision Express. “We think it’s about time that everyone had the opportunity to have a fresh and more optimistic look at the world.”
Many studies have shown that optimism can have a positive impact on physical and mental health. Writing on the impact of colour on health in the early 1900s, the noted London physician J. Dodson Hessey noted that "a soft rose [colour] is better and beneficial in cases of melancholia and general debility".