Buyers guide

Expert style tips.

Expert style tips

Choosing the right pair of glasses isn't only about comfort and usability - it's also important that your glasses look good. Your glasses reflect your personality, so take a few minutes to find out what suits you, and ensure your glasses look fantastic!

Face shapes

Everyone's face is different. The shape of your face will determine the types of style that suit you, and which styles won't look as good. Taking into account your face shape, you can select styles of glasses that will look their best. Our advice about face shapes helps you determine what face shape you have, and which glasses will enhance and complement your looks rather than masking them.

Choosing a frame that complements your face shape is one of the most important considerations when selecting your glasses. Our guide to face shapes and the styles that suit these shapes best will hopefully make that task a little easier. Our in-store experts can also give you guidance and advice on frames that will suit your face shape best. Here we list the seven basic face shapes, and which styles work with those shapes. Whether you have a classic 'oval' or a less common 'diamond' face shape, the right pair of glasses can enhance your style and make you look and feel fabulous!

  1. Oval
  2. Rectangle
  3. Triangle
  4. Square
  5. Diamond
  6. Round
  7. Pyramid
  8. Hair Colour
  • Oval

    An oval face with a rounded chin and forehead is the 'ideal', as this shape has balanced proportions. An oval face appears longer than it is wide, with the forehead being slightly wider than the jaw. To maintain this natural balance, frames that are as wide as or slightly wider than the broadest part of the face are the best choice. Alternatively, 'walnut' shaped frames that are not too deep or narrow also suit an oval face. However, ovals are lucky in that almost any frame design will suit them, remembering to take into account hair colour and complexion as well.

  • Rectangle

    If your face shape is more rectangular, you may have a longer face with a square chin, quite a strong jaw line and a longer nose length. Large, square frames suit rectangular faces best, helping to make the face appear shorter and more balanced. Decorative or contrasting temples will add width to the face. A frame with a low bridge will help to shorten the appearance of a longer nose, balancing the face and giving the overall appearance of a shorter, more defined line. A rectangular face can look particularly good in modern styles that help to shorten the length of the face.

  • Triangle

    A typical triangular face has a broad forehead - the width of the face tapering down to a narrow, rounded chin. The best frames minimise the width of the face's top and bring the overall look back into balance. Frames that are wider at the bottom will help to achieve this, placing greater emphasis on the lower half of the face. Very light colours, light materials and rimless frame styles can also help, so consider small square or rounded frames to achieve more balanced proportions for the whole face.

  • Square

    A square face has a very strong jaw line and a broad forehead. Unlike the rectangle, the width and length are the proportionally equal. The aim is to soften the angles of a square chin and ultimately make the face look longer. Narrow frames with more width than depth can help to achieve this, particularly oval and round frames. Frames of this style can soften the jaw line, place emphasis on the eyes and lengthen the nose. Square framed styles will achieve the opposite effect, and look out of balance with the rest of the face.

  • Diamond

    The diamond shaped face is the rarest of face shapes, and is defined by a narrow forehead, wide cheekbones and a narrow chin. Diamond shaped faces are usually narrower at the eye line and jaw line, with high and often dramatic cheekbones. The aim here is to draw attention to the eyes, giving this area more width and balancing the face. Frames that have detailing or distinctive brow lines will help to achieve this effect. Alternatively, try rimless frames or oval shapes, which will also draw more attention to the eyes. Diamond shape faces look particularly good in dramatic, outsize frames.

  • Round

    A circular face with full cheeks and a rounded chin. The round face shape needs a frame design to make it appear narrower and longer. The width and the length of a round face are proportionally similar, with no angles for definition. The aim is to lengthen and give more definition to the face shape, as well as widening the eyes. Angular, narrow frame styles will help to lengthen the face. A clear bridge will help draw emphasis to the eyes and frames that are more rectangular and wider will balance the shape of the face, providing more definition.

  • Pyramid

    The pyramid is an unusual face shape, although not as rare as the diamond shape. The pyramid has a narrow forehead that widens at the cheek and chin. The choice of frames for a pyramid shaped face should draw attention to the eyes - widening and adding emphasis to the narrow upper third of the face, which will bring the entire face back into balance. Frames that have detailing on the top half or are more striking in their use of colour will achieve this. Cat's eye shape frames will also have the same effect. The overall effect can bring the top third of the face into proportion with the lower third.

  • Hair Colour

    In the same way you choose complementary colour clothes to suit your complexion and hair colour, you should apply these principles when selecting your glasses. If you have fair hair, softer pastel shades or transparent or metal frames will ensure that your glasses don't overwhelm your face. Black or brown hair works well with more dramatic frames. Our guide to choosing your frames takes into account this important factor, helping you pick the colours that suit you best.

Remember, our in-store experts are on hand in your local store to help you find the perfect frame, including the most flattering of our contemporary frames. We're also here to offer you information, advice and practical tips about buying and wearing contact lenses.